Brittany and Paris will have to go elsewhere for their pocket pooches. Four ritzy LA and Beverly Hills pet stores that cater to high profile puppy buyers, have been successfully closed in recent months following a year-long campaign organized by Best Friends Animal Society.
The successful campaign packed and two-punch approach. Activists were able to trace puppies being sold at the stores to puppy mills, while the store clerks were telling buyers that the puppies did not come from puppy mills, resulting in allegations of fraud. And outside the stores, protesters garnered support from the neighborhoods and kept potential buyers away. Posh Puppy of Beverly Hills closed in May and Pet Love of Los Angeles, described as the Goliath of them all, closed in December.
I'm sure Paris and Brittany will just fly to New York for their new furry fashion accessory pooches, but this is a huge step in cleaning up the retail pet trade. And best of all Best Friends has defined an effective model that you can follow in your own community.
Monday, December 29, 2008
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